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Marketing KPIs
Marketing KPIs
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What are
Marketing KPIs
?

Marketing KPIs are quantifiable metrics that measure the success of marketing efforts in achieving specific objectives. These metrics can include data on customer acquisition, conversion rates, website traffic, and social media engagement, providing insights into the effectiveness of marketing campaigns and strategies.

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Benefits of Tracking
Marketing KPIs
  • Data-driven decision-making: Marketing analytics enables businesses to make informed decisions based on data insights. It provides a deep understanding of customer behavior, preferences, and market trends, allowing marketers to optimize strategies and campaigns for better results.
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  • Improved targeting and segmentation: By analyzing data, marketing analytics helps businesses identify and segment their target audience more effectively. It allows for personalized and targeted marketing messages, ensuring that the right message reaches the right audience, increasing engagement and conversion rates.
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  • Measuring and optimizing marketing performance: Marketing analytics provides metrics and KPIs that measure the effectiveness of marketing campaigns. By tracking key metrics i.e. conversion rates, customer acquisition costs, and ROI, businesses can identify underperforming areas and optimize their marketing efforts to improve overall performance.
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Marketing KPIs
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Page Actions Post Reactions Love
Page Actions Post Reactions Love means keeping track of how many people clicked the "Love" button on a post. This tells us how much people feel a strong positive affection or admiration towards the content.
Page Call Phone Clicks Logged In Unique
Total phone calls click count per Page (Unique Users).
Page Consumptions
The number of clicks on any of your content.
Page Actions Post Reactions Like
Post reactions like, we can see how engaged people are and whether they have a positive response to the content. It helps us understand what content resonates with the audience and what they find interesting.
Page Actions Post Reactions Anger
Post Reactions Anger means keeping track of the number of people who reacted to a post with anger or frustration. This helps us understand how the content affects people's emotions and tells us if the post was controversial or struck a nerve
Page content activity
Page content activity refers to the measures that assess how users engage with and respond to the content posted on a social media page.
Page Actions Post Reactions Haha
Post Reactions Haha means keeping track of the number or percentage of people who reacted to a post with laughter. This tells us if the content was funny or amusing to the audience
Page Call Phone Clicks Logged In Unique
Page Call Phone Clicks Logged In Unique in simpler terms refers to the number of different users who clicked on the "Call" button on a social media page while they were logged into their accounts.
Page Engaged Users
Page Engaged Users refers to the number of unique individuals who actively interact with a social media page or its content. It shows how many individuals are actively involved with the page, indicating their level of interest and participation.
Page Actions Post Reactions Wow
Page Actions Post Reactions Wow means keeping track of how many people reacted to a post with a "Wow" or a similar expression of astonishment
Page Consumptions Unique
Page Consumptions Unique in simpler terms refers to the count of individual users who have interacted with the content on a social media page
Reach
Reach means the number of people who see a particular post, advertisement, or campaign. It tells you how many people have been exposed to your content
Page Actions Post Reactions Sorry
Post Reactions Sorry indicates instances where users express regret or apologies in response to content, reflecting negative sentiment or reactions.
Page Consumptions
Page Consumptions in simpler terms refers to the total number of interactions or actions that users take when engaging with the content on a social media page. It includes things like clicking on links, viewing photos or videos, expanding posts, and interacting with hashtags or mentions.
Page Impressions
Page Impressions" refers to the total number of times a page's content, such as posts, updates, or advertisements, is displayed on users' screens. It represents the overall visibility or reach of the page's content
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