Marketing KPIs
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Page content activity
Page content activity
Page content activity refers to the measures that assess how users engage with and respond to the content posted on a social media page.
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"Page Content Activity" refers to the overall level of user engagement and interaction with the content posted on a page.

KPI Definition

Page content activity refers to the measures that assess how users engage with and respond to the content posted on a social media page. It includes metrics like the number of likes, comments, shares and clicks on links within the content. These metrics help evaluate the popularity, interactions and effectiveness of the content in reaching and engaging the target audience. By monitoring these metrics, we can understand how well the content is performing and make improvements to drive better engagement and results.

Business Value

Page content activity communicates about your business, product, or service, the problem that your business is solving. If you have high page content activity that means you are regularly pushing content to educate audience about your business

Movement Direction

Sample Formula

SUM (page_content_activity)

Should Aim For
1
Focus on improving the page content activity to communicate your brand message, educate your audience, etc
2
high-quality content is one of the most important ways to attract and create interest around your business
3
Track Similar KPIs
Page Impressions Organic Unique
Page Impressions Organic Unique refers to the count of unique views or displays of a page's content that are generated organically, without any paid promotion or advertising. It represents the number of individual users who have seen the page's content through natural means, such as appearing in their news feed or through shares from their connections.
Page Negative Feedback
Page Negative Feedback refers to the quantified instances where users express dissatisfaction, disapproval, or other negative sentiments towards a particular page or its content.
Page Negative Feedback Unique
This metric excludes duplicate occurrences from the same user, providing insight into the diversity and breadth of negative feedback received.
Page Impressions Paid Unique
The count of how many times a sponsored post or advertisement has been seen by individual users who are unique, meaning each user is counted only once regardless of how many times they view the content
Page Impressions Viral Unique
"Page Impressions Viral Unique" in a social media KPI sheet denotes the aggregate number of unique views garnered through organic sharing or virality of content.
Page Impressions Viral
"Page Impressions Viral" in a social media KPI sheet signifies the cumulative count of impressions generated through organic sharing or virality of content.
Page Impressions Unique
Page Impressions Unique refers to the comprehensive tally of individual views on a specific page or post, excluding any repeated visits from the same user.
Page Impressions Paid
"Page Impressions Paid" refers to the total number of times a page's content is displayed to users through paid advertising on a social media platform within a specific timeframe. These impressions are a result of targeted ad campaigns where businesses pay to promote their content and reach a wider audience.
Page Impressions Organic
Page Impressions Organic" refers to the total number of times a page's content, such as posts or updates, is displayed on users' screens through organic means within a given period. Organic impressions occur when the content is shown to users without any paid promotion or advertising.
Page Impressions Nonviral Unique
Nonviral content refers to the page's posts, updates, or advertisements that are not shared or spread through viral means, such as user sharing or organic reach.
Page Impressions Nonviral
Page Impressions Nonviral" refers to the total number of times a page's content is displayed on users' screens through nonviral means. It represents the visibility and reach of the page's content that is not a result of organic sharing or viral distribution
Page Impressions
Page Impressions" refers to the total number of times a page's content, such as posts, updates, or advertisements, is displayed on users' screens. It represents the overall visibility or reach of the page's content
Page Get Directions Clicks Logged In Unique
Page Get Directions Clicks Logged In Unique refers to the count of unique logged-in users who have clicked on the "Get Directions" button on a specific social media page.
Page Fans
Page Fans refers to the total number of individuals who have liked or followed a specific social media page. It represents the overall audience or fan base of the page.
Page Fans Online Per Day
Page Fans Online Per Day refers to the number of page fans who are active or online on a specific social media page within a given day.
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